© 2017 BenVaughanCopy.com

Ph. 0403 210 654

CONTACT

For copywriting that sells… and more.

ABN 25 272 816 043

Ben Vaughan… Just Copywriting

© 2017 BenVaughanCopy.com

Ph. 0403 210 654

CONTACT

For copywriting that sells… and more.

ABN 25 272 816 043

Ben Vaughan… Just Copywriting

Web Content

Actually, the way to make your website really work is to make it perform on Google, Yahoo and Bing. And how do you do that? With good quality content. Yep, the writing!

Engaging, enticing copy, full of good advice and useful information will help propel you up the ranks of the search engines naturally.

If you fill a niche in the market, or you’re the leading authority in your line of work, make it a part of your content. Explain to your customers why they should choose you and offer tips to help them. Let natural selection boost your site up the rankings with the major search engines.

Call Ben now on 0403 210 654, or email to get online copy that sells.

SEO

Search Engine Optimisation and getting to the top - of Google.

For years, search engines, like Yahoo, Bing and Google, were constantly on the lookout for web content with keywords that identified a company, its benefits, offers, events and so on. This was quite easy to manipulate.

But Google constantly change the way their search engine look at websites, meaning you need to keep up with the changes to stay on top.  Which brings us neatly to...

Google Panda/Penguin/Possum… it goes on.

The clever lads and lasses at Google continually move the goalposts, to bring us a more human touch; in effect it’s made it harder to cheat your way to the top, but what does that mean to you and I?

Well, the best way to ensure your position on the first page of the search engines is to keep your web content as fresh, and informative, as possible. Change it regularly, give the browser more and you’ll be rewarded with higher rankings. It’s fairer because the most helpful sites actually prosper.

Social Media

In addition to web content, social media sites are also extremely important to search engine optimisation; Facebook, Twitter and YouTube might be the last thing you had in mind when marketing your business, or boosting page rankings, but they really work.

They are free, simple to use, reach out to a huge amount of people and show the human behind the faceless corporation. Best of all, they really work.

SEO Tip 1

Organic SEO works on the basis that your copy contains keywords relative to your product, and content that’s useful and informative.

SEO Tip 2

A Facebook business page is completely free and is a great place to show off your products and services.

SEO Tip 3

Potential customers will only find you if you’re on page 1 of Google.

If you need a hand with your SEO inspired copywriting, call me today on   0403 210 654

SEO - The holy grail.

And always changing…