“You have some lovely elements in your copy.”

Sandra Hutchison, Uniline Australia Ltd.

 

“I had to turn a job away this week! The flyer worked a treat.”

Shane Charles, Charles Builders, Monmouth, UK

 

”Thank you so much Ben. The results were astounding compared to earlier attempts.”

Susie Thomas, Southport, Gold Coast, QLD.

 

Very impressed, it describes how I wanted it in the first place but was unable to do, you clearly have a way with words.”

Mic Watson, Driftwood Designs.

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Ben Vaughan Copy

Let me write, the right way, for you.

Ph. 04 0321 0654

Gold Coast, QLD, Australia.

ABN 25 272 816 043

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© Ben Vaughan Copy 2009

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We see it everyday - professional writing, designed to entice us into making choices and taking action.

 

It may be subtle but the creativity that goes into it is immense.  It must appeal to a specific target audience and explain why their life is going to benefit with your product.  

 

The benefits - not the features - are the important aspects.

 

 

 

 

 

We’ve all seen the slight change in a person’s face when they are offended by something you’ve said.  Ok, you may have meant nothing by it but it’s too late - the damage is done.  It’s the same with writing, the tiniest of sentences can affect a change in another’s thought processes.  

 

Be professional - and be nice!

Remember:  negativity can lose a sale.    

 

 

 

 

 

 

Two sentences - one subject.

 

    “It’s raining again!  My day’s ruined!”  

 

A simple sentence like that is enough to deflate anyone, whereas:

 

    “I love how the raindrops glisten on the leaves.”  

 

What a difference!  Now I want to go out.  The rain has just added a new concept to my day.  It conjures up images in my mind and I want to see, touch, and experience nature at its most beautiful.

 

 There is always a positive aspect - a benefit - and that’s what you must get across to the client.

 

 

 

Copy, and how it works.