“You have some lovely elements in your copy.”
Sandra Hutchison, Uniline Australia Ltd.
“I had to turn a job away this week! The flyer worked a treat.”
Shane Charles, Charles Builders, Monmouth, UK
”Thank you so much Ben. The results were astounding compared to earlier attempts.”
Susie Thomas, Southport, Gold Coast, QLD.
Very impressed, it describes how I wanted it in the first place but was unable to do, you clearly have a way with words.”
Mic Watson, Driftwood Designs.
Ben Vaughan Copy
Let me write, the right way, for you.
Ph. 04 0321 0654
Gold Coast, QLD, Australia.
ABN 25 272 816 043
Designed by Gold Coast Copy
© Ben Vaughan Copy 2009
All rights reserved
COPYWRITER’S QUESTIONNAIRE
1) What are the product benefits?
2) What are all the features of the product?
3) How does the product differ to the competition? Is it better?
4) What does the buyer expect when he or she spends money on the product? Does it deliver?
5) What methods, approaches and sales techniques are the competition using?
6) How does the purveyor of my product differ to the general public?
7) How much would my buyer reasonably be expected to pay?
8) Is the product for business or personal use?
9) Can I expect single or multiple sales from my buyer?
10) Are there other (back-end) products in your line that could compliment the main purchase?
11) Does the product need to be shown in colour?
12) What do you regard as the total amount of customers?
13) Who is likely to make a purchase? Teens or the elderly? Male or female?
14) Is there a possibility for overseas sales?
15) Should payment-over-time be offered?
16) Could the product be regarded as a gift?
17) Should my copy be long or short?
18) How should it sound? What tone would you like?
19) Is there a seasonal advantage to the product and are we making full use of it?
20) Are testimonials available from satisfied customers?
21) Do I need photographs or illustrations?
22) Should a money back guarantee be offered?
23) Is the product also sold retail? Is there an advantage for buying direct from the advertisement?
24) Can I tie in some copy to a news event of some description?
25) Does the product sell better in a certain environment or climate?
26) Would a two-step advertising campaign be better than a direct sales ad?
27) What can I do to give a sense of urgency to the potential client to buy now, rather than wait?
28) Is there any scientific evidence to back up the ad?
29) What - if any - unsuccessful approaches have been used to sell this product before?
30) Can I get my customer to order by telephone?
1) What are the product benefits?
2) What are all the features of the product?
3) How does the product differ to the competition? Is it better?
4) What does the buyer expect when he or she spends money on the product? Does it deliver?
5) What methods, approaches and sales techniques are the competition using?
6) How does the purveyor of my product differ to the general public?
7) How much would my buyer reasonably be expected to pay?
8) Is the product for business or personal use?
9) Can I expect single or multiple sales from my buyer?
10) Are there other (back-
12) What do you regard as the total amount of customers?
13) Who is likely to make a purchase? Teens or the elderly? Male or female?
14) Is there a possibility for overseas sales?
15) Should payment-
17) Should my copy be long or short?
18) How should it sound? What tone would you like?
19) Is there a seasonal advantage to the product and are we making full use of it?
20) Are testimonials available from satisfied customers?
21) Do I need photographs or illustrations?
22) Should a money back guarantee be offered?
23) Is the product also sold retail? Is there an advantage for buying direct from the advertisement?
24) Can I tie in some copy to a news event of some description?
25) Does the product sell better in a certain environment or climate?
26) Would a two-
28) Is there any scientific evidence to back up the ad?
29) What -