Designed by Gold Coast Copy

© 2012 BenVaughanCopy.com

Ph. 0403 210 654

Email

CONTACT

Designed by Gold Coast Copy

© 2012 BenVaughanCopy.com

Ph. 0403 210 654

Email

CONTACT

Copywriting

What exactly is it, and what are you trying to achieve?

Let’s simplify the process for a moment...

• You want to engage, in writing, with a target audience you’ve never met.
• You need to build trust with them quickly and tune into their fears.
• You want them to read everything you write (but always want more).
• You need to touch on emotional triggers - to make them feel something.
• Then you want them to DO something - a Call to Action!

Sounds easy enough, right?

Yes and no - to start with it’s very time consuming. There’s the research, working out what the product does, who would buy it, the benefits for them etc. From there you get the words down on a page, come up with headlines before completing a first draft - but remember, that draft has yet to be edited, proofread and extensively rearranged before you’ll be happy with it and, if you’re not, it’ll end up in the bin. Then it’s time to start over.

Now let’s imagine it’s finished...

• Does it flow nicely, have appeal and say what you need it to?
• Is the Call to Action strong enough to make them Take Action?
• If you read it, would you be tempted to buy from it?

Getting it right takes time - and that’s something most business owners don’t have. I can make it quick and easy, usually within a budget that suits you.

Just work out who you’re marketing to, what the product is, and email me with every other aspect you can think of. Check out the questionnaire for more ideas and get in touch today. I’ll send you back a quote quickly, and let you know the time needed.

Written your own?

If you feel you can write something that just needs “tidying up”, let me have a look and I’ll give it the pizzazz needed to sell to your customers. This is a popular option with time poor business owners who know what they want to say, but can’t quite get it down in words.

At the end of the day, compelling copy is the way to sell your business and its products. I can guarantee you’ll get exactly what you need if you want to make more money.

Call 0403 210 654 or email NOW and free up more of your time to run your business and make more money!

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For More Copywriting Tips, Shoot To My Blog.