“You have some lovely elements in your copy.”

Sandra Hutchison, Uniline Australia Ltd.

 

“I had to turn a job away this week! The flyer worked a treat.”

Shane Charles, Charles Builders, Monmouth, UK

 

”Thank you so much Ben. The results were astounding compared to earlier attempts.”

Susie Thomas, Southport, Gold Coast, QLD.

 

Very impressed, it describes how I wanted it in the first place but was unable to do, you clearly have a way with words.”

Mic Watson, Driftwood Designs.

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Ben Vaughan Copy

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Ph. 04 0321 0654

Gold Coast, QLD, Australia.

ABN 25 272 816 043

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IT’S FREE!

 

Straight up, no bull.  Real advice that works.

 

 

Ever wondered what makes good copy so good?

 

And good copy so effective?

 

 

 

It’s so easy you’ll be amazed.  And if you’ve got this far - it’s working.  

 

All we try to achieve when writing copy is to get the customer to read the title.  Then for them to move on to the first line.  

 

Sound stupid?  Well of course it doesn’t end there - after the first line we want them to read the second, and then the third and so on.

 

Now it might seem more clear?

 

It doesn’t matter how many benefits, features, nuts or noggins you put in your copy - if the consumer doesn’t get past the title, it’s a complete waste of words.

 

That title is so important!

 

For people to read on it must inspire and enthuse them.  It needs to be clear, gain trust, be graphically pleasing, show the benefits to the person buying - the list goes on.  

 

It can take years of experimentation to gain that sort of insight and it’s yours for free.  I hope you find it useful.

 

 

However, writing isn’t for everyone.  I understand that and I’m here to help.  

 

 

If you want me to write on your behalf just call me today on 04 0321 0654